Service Marketing: Integrating Customer Focus Across the Firm

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Bibliografski detalji
Glavni autor:	Zeirhaml, Valarie A.
Daljnji autori:	Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Format:	Knjiga
Jezik:	engleski
Izdano:	Chennai McGraw Hill Education (India) Pvt. Ltd. 2016
Izdanje:	6th ed.
Teme:	Service industries - Marketing Customer Services - Marketing Service Industries
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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