Service Marketing: Integrating Customer Focus Across the Firm
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Service Marketing: Integrating Customer Focus Across the Firm

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Detalles Bibliográficos
Autor Principal: Zeirhaml, Valarie A.
Outros autores: Bitner, Mary Jo, Gremler, Dwayne D., Pandit, Ajay
Formato: Libro
Idioma:inglés
Publicado: Chennai McGraw Hill Education (India) Pvt. Ltd. 2016
Edición:6th ed.
Subjects:
Service industries - Marketing
Customer Services - Marketing
Service Industries
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Service Marketing: Integrating Customer Focus Across the Firm

Service Marketing: Integrating Customer Focus Across the Firm por Zeirhaml, Valarie A.

Publicado 2019
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Service Marketing: Integrating Customer Focus Across the Firm

Service Marketing: Integrating Customer Focus Across the Firm por Zeirhaml, Valarie A.

Publicado 2019
Libro
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