The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
London
Random House Business Books
2009
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| Édition: | Updated & Rv ed. |
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| Résumé: | The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products. |
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| Description matérielle: | xii, 267 p. |
| ISBN: | 9781847940360 |