The Longer Long Tail: How Endless Choice is Creating Unlimited Demand

The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Anderson, Chris
Формат: Ном
Хэл сонгох:англи
Хэвлэсэн: London Random House Business Books 2009
Хэвлэл:Updated & Rv ed.
Нөхцлүүд:
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
Тодорхойлолт
Тойм:The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Биет тодорхойлолт:xii, 267 p.
ISBN:9781847940360