The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
-д хадгалсан:
Үндсэн зохиолч: | |
---|---|
Формат: | Ном |
Хэл сонгох: | англи |
Хэвлэсэн: |
London
Random House Business Books
2009
|
Хэвлэл: | Updated & Rv ed. |
Нөхцлүүд: | |
Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Тойм: | The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products. |
---|---|
Биет тодорхойлолт: | xii, 267 p. |
ISBN: | 9781847940360 |