Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients
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Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients

"Key Account Management in Financial Services has been written in response to demand for a book devoted exclusively to the subject for this market. It offers specific advice on marketing and selling financial products, with real-world examples and case studies from FS companies around the globe...

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Bibliografski detalji
Glavni autor: Cheverton, Peter
Daljnji autori: Hughes, Tim, Foss, Bryan, Stone, Merlin
Format: Knjiga
Jezik:engleski
Izdano: New Delhi Kogan Page India Pvt. Ltd. 2010
Teme:
Financial Services Industry - Management
Selling - Key Accounts
Marketing - Key Accounts
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