Services Marketing: People, Technology, Strategy
"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....
Sábháilte in:
| Príomhchruthaitheoir: | |
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| Rannpháirtithe: | , |
| Formáid: | LEABHAR |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
New Delhi
Pearson Education India Pvt. Ltd.
2019
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| Eagrán: | 8th ed. |
| Ábhair: | |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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| Achoimre: | "Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples." |
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| Cur síos fisiciúil: | xxii, 817 p. |
| ISBN: | 9789332587687 |