Effective CRM Using Predictive Analytics

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A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one...

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Dades bibliogràfiques
Autor principal:	Chorianopoulos, Antonios
Format:	Llibre
Idioma:	anglès
Publicat:	New Delhi Wiley India Pvt. Ltd. 2017
Matèries:	Customer Relations - Management - Data Processing Data Mining
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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