Effective CRM Using Predictive Analytics

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A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one...

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Bibliografski detalji
Glavni autor:	Chorianopoulos, Antonios
Format:	Knjiga
Jezik:	engleski
Izdano:	New Delhi Wiley India Pvt. Ltd. 2017
Teme:	Customer Relations - Management - Data Processing Data Mining
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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