Effective CRM Using Predictive Analytics

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A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one...

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Bibliografske podrobnosti
Glavni avtor:	Chorianopoulos, Antonios
Format:	Knjiga
Jezik:	angleščina
Izdano:	New Delhi Wiley India Pvt. Ltd. 2017
Teme:	Customer Relations - Management - Data Processing Data Mining
Oznake:	Označite Brez oznak, prvi označite!

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