Effective CRM Using Predictive Analytics
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one...
Wedi'i Gadw mewn:
| Prif Awdur: | |
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| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
New Delhi
Wiley India Pvt. Ltd.
2017
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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NMIMS Hyderabad -
| Rhif Galw: |
658.812 CHO |
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| Copi | Ar gael Gwneud Cais |