Effective CRM Using Predictive Analytics
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one...
Saved in:
| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New Delhi
Wiley India Pvt. Ltd.
2017
|
| Fag: | |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
NMIMS Hyderabad -
| Klassifikationsnummer: |
658.812 CHO |
|---|---|
| Kopi | Tilgængelig Reservér” |