Marketing Analytics: Strategic Models and Metrics

Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Sorger, Stephan
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: New Jersey Admiral Press 2016
Gaiak:
Etiketak: Etiketa erantsi
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