Marketing Analytics: Strategic Models and Metrics

Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Sorger, Stephan
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: New Jersey Admiral Press 2016
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NMIMS Hyderabad -

oažžasuvvan: NMIMS Hyderabad -
Hildobáiki: 658.83 SOR
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