Marketing Analytics: Strategic Models and Metrics

Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

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書目詳細資料
主要作者: Sorger, Stephan
格式: 圖書
語言:英语
出版: New Jersey Admiral Press 2016
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NMIMS Hyderabad -

持有資料詳情 NMIMS Hyderabad -
索引號: 658.83 SOR
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