Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliografiske detaljer
Hovedforfatter:	Keller, Kevin Lane
Andre forfattere:	Parameswaram, Ambi M. G., Jacob, Isaac
Format:	Bog
Sprog:	engelsk
Udgivet:	New Delhi Pearson Education India Pvt. Ltd. 2017
Udgivelse:	4th ed.
Fag:	Brand Name Products - Management Product Management
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

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