Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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书目详细资料
主要作者:	Keller, Kevin Lane
其他作者:	Parameswaram, Ambi M. G., Jacob, Isaac
格式:	图书
语言:	英语
出版:	New Delhi Pearson Education India Pvt. Ltd. 2017
版:	4th ed.
主题:	Brand Name Products - Management Product Management
标签:	添加标签没有标签, 成为第一个标记此记录!

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