Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Keller, Kevin Lane
Eará dahkkit: Parameswaram, Ambi M. G., Jacob, Isaac
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: New Delhi Pearson Education India Pvt. Ltd. 2017
Preanttus:4th ed.
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NMIMS Hyderabad -

oažžasuvvan: NMIMS Hyderabad -
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