Strategic Brand Management: Building, Measuring and Managing Brand Equity

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Bibliografiske detaljer
Hovedforfatter:	Keller, Kevin Lane
Andre forfattere:	Parameswaran, Ambi M. G., Jacob, Isaac
Format:	Bog
Sprog:	engelsk
Udgivet:	New Delhi Pearson Education India Pvt. Ltd. 2015
Udgivelse:	4th ed.
Fag:	Brand Management
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Lignende værker

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic brand management Building, measuring, and managing brand equity
af: Keller, Kevin Lane
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2012)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
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