Schiffman Leon G. (2016). Consumer Behavior (11th.). Pearson.
Cita Chicago (17th ed.)Schiffman Leon G. Consumer Behavior. 11th. Chennai: Pearson, 2016.
Cita MLA (9th ed.)Schiffman Leon G. Consumer Behavior. 11th. Pearson, 2016.
Atenció: Aquestes cites poden no estar 100% correctes.