Cita APA

Kotler, P. T. d. B. (2003). Lateral Marketing. John Wiley and Sons.

Citación estilo Chicago

Kotler, Philip; Trias de Bes. Lateral Marketing. New Jersey: John Wiley and Sons, 2003.

Cita MLA

Kotler, Philip; Trias de Bes. Lateral Marketing. John Wiley and Sons, 2003.

Warning: These citations may not always be 100% accurate.