WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS

Lignende værker

• What's in a name?: Advertising and the Concept of Brands
  af: Jones, John Philip
  Udgivet: (2007)
• What's in a Name?: advertising and the concept of brands
  af: Jones, J
  Udgivet: (2003)
• Whats in a Brand: Building Brand Equity Through Adevertising
  af: Jones John Philip
  Udgivet: (1998)
• Does it pay to advertise ?
  af: Jones, John Philip
  Udgivet: (1989)
• Fables, fashion and facts about advertising
  af: Jones, John Philip
  Udgivet: (2004)