Cita APA (7th ed.)

Bearden William O. (2011). Handbook of Marketing Scales (3rd.). Sage Publication.

Cita Chicago (17th ed.)

Bearden William O. Handbook of Marketing Scales. 3rd. London: Sage Publication, 2011.

Cita MLA (9th ed.)

Bearden William O. Handbook of Marketing Scales. 3rd. Sage Publication, 2011.