APA (7th ed.) Citation

WATKINS TREVOR. (1986). ECONOMICS OF THE BRAND A MARKETING ANALYSIS. MCGRAW-HILL.

Chicago Style (17th ed.) Citation

WATKINS TREVOR. ECONOMICS OF THE BRAND A MARKETING ANALYSIS. NEW YORK: MCGRAW-HILL, 1986.

MLA (9th ed.) Citation

WATKINS TREVOR. ECONOMICS OF THE BRAND A MARKETING ANALYSIS. MCGRAW-HILL, 1986.