Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

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Dades bibliogràfiques
Autor principal:	Kumar, Nirmalya
Format:	Desconegut
Publicat:	Harvard Business School Press 2004
Edició:	1st
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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