Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Kumar, Nirmalya
Fformat:	Anhysbys
Cyhoeddwyd:	Harvard Business School Press 2004
Rhifyn:	1st
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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