What great brands do : the seven brand-building principles that separate the best from the rest

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Xehetasun bibliografikoak
Egile nagusia:	Yohn,Denise Lee
Formatua:	Ezezaguna
Hizkuntza:	ingelesa
Argitaratua:	USA Jossey-Bass 2014
Edizioa:	NA
Gaiak:	Branding
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Creating Passion Brands : getting to the heart of branding
nork: Edward Helen
Argitaratua: (2006)

Marketing and Branding : the Indian Scenario
nork: Kumar Ramesh
Argitaratua: (2007)

Primal Branding : create zealots for your brand, your company, and your future
nork: Hanlon Patrick
Argitaratua: (2006)

Tata : the evolution of a corporate brand
nork: Witzel, Morgen
Argitaratua: (2010)

What Great Brands do
nork: Yohn, Denise Lee
Argitaratua: (2014)

What great brand do
nork: Yohn,Denise Lee
Argitaratua: (2014)

Branding Only Works on Cattle : the new way to get known (and drive your competitors crazy)
nork: Baskin, Jonathan Sale
Argitaratua: (2008)

Your Brand, the Next Media Company : How a Social business strategy enables better content, smarter marketing, and deeper customer relationships
nork: Brito Michael
Argitaratua: (2014)

Momentum : how companies become unstoppable market forces
nork: Ricci Ron
Argitaratua: (2003)

What's in a brand ?
nork: Jones, John Philip
Argitaratua: (1998)

What's in a brand?
nork: Jones, John Philip
Argitaratua: (1998)

Building Brands That Win
nork: Mukerjee, Kaushik
Argitaratua: (2013)

Building strong brands
nork: Aaker, David A.
Argitaratua: (1996)

BUILDING STRONG BRANDS
nork: AAKER DAVID A
Argitaratua: (1996)

Best of Branding \: Best Practices in Corporate Branding
nork: Gregory James R.
Argitaratua: (2004)

Brands and branding
nork: Brown, Stephen
Argitaratua: (2016)

Understanding consumers: building powerful brands...
nork: Parameswaran, M.
Argitaratua: (2003)

Building a brand in a week.
nork: Laver, Pete
Argitaratua: (2002)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
nork: PARAMESWARAN M G; MEDH KINJAL
Argitaratua: (2011)

Brand Sense
nork: Lindstrom Marti
Argitaratua: (2010)

Brand royalty
nork: Haig, Matt
Argitaratua: (2004)

Globalisation of brands
nork: Mukhaerjee, Ishito
Argitaratua: (2008)

Nation branding
nork: Kumar, Nishit
Argitaratua: (2009)

Brand Bollywood
nork: Bose, Derek
Argitaratua: (2006)

BRAND POSITIONING
nork: SENGUPTA SUBROT
Argitaratua: (2009)

Brand loyalty
nork: Haig, Matt
Argitaratua: (2004)

Brand Switch
nork: Kapoor, Jagdeep
Argitaratua: (2004)

Personal branding
nork: Sangeetha, K.
Argitaratua: (2008)

Brand Sense.
nork: Lindstrom , Martin
Argitaratua: (2005)

Brands and Branding
nork: Brown, Stephen
Argitaratua: (2016)

Smart Things to know about Brands and Branding
nork: Mariotti John
Argitaratua: (2000)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
nork: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Argitaratua: (2016)

Brand New World
nork: Lenderman, Max
Argitaratua: (2010)

The power of cult branding
nork: Rogar, Matthew
Argitaratua: (2002)

Product and brand management
nork: Mathur, U.C
Argitaratua: (2007)

Applying the Branding Iron.
nork: Kompella, Kartikeya
Argitaratua: (2006)

Nine brand shastras
nork: Kapoor, Jagdeep
Argitaratua: (2004)

27 Brand Practices.
nork: Kapoor, Jagdeep
Argitaratua: (2005)

Consumer and brand loyalty
nork: Panigrahi, Rajeshwari

MANAGING BRAND EQUITY
nork: AAKER DAVID
Argitaratua: (1991)