What great brands do : the seven brand-building principles that separate the best from the rest

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• Creating Passion Brands : getting to the heart of branding
  Dahkki: Edward Helen
  Almmustuhtton: (2006)
• Marketing and Branding : the Indian Scenario
  Dahkki: Kumar Ramesh
  Almmustuhtton: (2007)
• Primal Branding : create zealots for your brand, your company, and your future
  Dahkki: Hanlon Patrick
  Almmustuhtton: (2006)
• Tata : the evolution of a corporate brand
  Dahkki: Witzel, Morgen
  Almmustuhtton: (2010)
• What Great Brands do
  Dahkki: Yohn, Denise Lee
  Almmustuhtton: (2014)