What great brands do : the seven brand-building principles that separate the best from the rest

Lignende værker

• Creating Passion Brands : getting to the heart of branding
  af: Edward Helen
  Udgivet: (2006)
• Marketing and Branding : the Indian Scenario
  af: Kumar Ramesh
  Udgivet: (2007)
• Primal Branding : create zealots for your brand, your company, and your future
  af: Hanlon Patrick
  Udgivet: (2006)
• Tata : the evolution of a corporate brand
  af: Witzel, Morgen
  Udgivet: (2010)
• What Great Brands do
  af: Yohn, Denise Lee
  Udgivet: (2014)