What great brands do : the seven brand-building principles that separate the best from the rest

Míreanna comhchosúla

• Creating Passion Brands : getting to the heart of branding
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• Marketing and Branding : the Indian Scenario
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• Primal Branding : create zealots for your brand, your company, and your future
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• Tata : the evolution of a corporate brand
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• What Great Brands do
  de réir: Yohn, Denise Lee
  Foilsithe / Cruthaithe: (2014)