How cool brands stay hot : branding to generation Y

Donated Book

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Bergh Joeri Van Den
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	london Koganpage 2011
Pynciau:	Product Management
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

How cool brands stay hot : Branding to generation
gan: Bergh, Joeri Vanden and others
Cyhoeddwyd: (2011)

How cool brands stay hot : Branding to generation
gan: Bergh, Joeri Vanden and others
Cyhoeddwyd: (2011)

BRAND LANDS,HOT SPOTS & COOL SPACES
gan: MIKUNDA CHRISTIAN
Cyhoeddwyd: (2004)

How Brands Become Icons
gan: Holt,Douglas B.
Cyhoeddwyd: (2003)

Brand lands, hot spots and cool spaces--- marketing experience
gan: Mikunda, Chrisstian
Cyhoeddwyd: (2004)

Brand lands, hot spots and cool spaces--- marketing experience
gan: Mikunda, Chrisstian
Cyhoeddwyd: (2004)

From Brand Vision to Brand Evaluation
gan: Chernatony, Leslie de
Cyhoeddwyd: (2006)

Brands and Branding
gan: Brown, Stephen
Cyhoeddwyd: (2016)

Brand positioning
gan: Sengupta, Subroto
Cyhoeddwyd: (2006)

Brand Positioning
gan: Sengupta, Subroto
Cyhoeddwyd: (2005)

Employer Brand
gan: Barrow, Simon
Cyhoeddwyd: (2005)

Employer Brand
gan: Barrow, Simon
Cyhoeddwyd: (2005)

How to Stay Cool, Calm and Collected When the Pressure's On
gan: Newman John E
Cyhoeddwyd: (1992)

Branding
gan: VanAuken, Brad
Cyhoeddwyd: (2007)

Brand Meaning
gan: Batey, Mark
Cyhoeddwyd: (2008)

Stay Hungry Stay Foolish
gan: Bansal, Rashmi
Cyhoeddwyd: (2008)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2020)

Strategic Brand Management
gan: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Cyhoeddwyd: (2008)

Wiki Brands
gan: Moffitt, Sean
Cyhoeddwyd: (2011)

Essential Brand Book
gan: Ellwood Iain
Cyhoeddwyd: (2000)

Product and Brand Management
gan: Panda, Tapan K.
Cyhoeddwyd: (2016)

Brand Chartering Handbook : how brand organizations learn "living scripts"
gan: Macrae Chris
Cyhoeddwyd: (1996)

Brand immortality
gan: Pringle, Hamish
Cyhoeddwyd: (2009)

Origin of Brands
gan: Ries Al
Cyhoeddwyd: (2004)

Living Brands
gan: Nadeau, Raymond A.
Cyhoeddwyd: (2007)

Brand lands, hotspots, cool spaces
gan: Mikunda, Christian
Cyhoeddwyd: (2004)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2012)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2020)

Product Brand Management
gan: Mathur, U C
Cyhoeddwyd: (2012)

Product and brand management
gan: Panda Tapan K.
Cyhoeddwyd: (2016)

Building Strong Brands
gan: Aaker, David A
Cyhoeddwyd: (1996)

Building Strong Brands
Cyhoeddwyd: (1996)

Advanced Brand Management
gan: Temporal, Paul
Cyhoeddwyd: (2010)

Lean Branding:Creating Dynamic Brands to generate conversion
gan: Busche,Laura
Cyhoeddwyd: (2014)

Lean Branding:Creating Dynamic Brands to generate conversion
gan: Busche,Laura
Cyhoeddwyd: (2014)