How cool brands stay hot : branding to generation Y

Donated Book

-д хадгалсан:

Номзүйн дэлгэрэнгүй
Үндсэн зохиолч:	Bergh Joeri Van Den
Формат:	Ном
Хэл сонгох:	англи
Хэвлэсэн:	london Koganpage 2011
Нөхцлүүд:	Product Management
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

Ижил төстэй зүйлс

How cool brands stay hot : Branding to generation
-н: Bergh, Joeri Vanden and others
Хэвлэсэн: (2011)

How cool brands stay hot : Branding to generation
-н: Bergh, Joeri Vanden and others
Хэвлэсэн: (2011)

BRAND LANDS,HOT SPOTS & COOL SPACES
-н: MIKUNDA CHRISTIAN
Хэвлэсэн: (2004)

How Brands Become Icons
-н: Holt,Douglas B.
Хэвлэсэн: (2003)

Brand lands, hot spots and cool spaces--- marketing experience
-н: Mikunda, Chrisstian
Хэвлэсэн: (2004)

Brand lands, hot spots and cool spaces--- marketing experience
-н: Mikunda, Chrisstian
Хэвлэсэн: (2004)

From Brand Vision to Brand Evaluation
-н: Chernatony, Leslie de
Хэвлэсэн: (2006)

Brands and Branding
-н: Brown, Stephen
Хэвлэсэн: (2016)

Brand positioning
-н: Sengupta, Subroto
Хэвлэсэн: (2006)

Brand Positioning
-н: Sengupta, Subroto
Хэвлэсэн: (2005)

Employer Brand
-н: Barrow, Simon
Хэвлэсэн: (2005)

Employer Brand
-н: Barrow, Simon
Хэвлэсэн: (2005)

How to Stay Cool, Calm and Collected When the Pressure's On
-н: Newman John E
Хэвлэсэн: (1992)

Branding
-н: VanAuken, Brad
Хэвлэсэн: (2007)

Brand Meaning
-н: Batey, Mark
Хэвлэсэн: (2008)

Stay Hungry Stay Foolish
-н: Bansal, Rashmi
Хэвлэсэн: (2008)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
-н: Keller, Kevin Lane
Хэвлэсэн: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
-н: Keller, Kevin Lane
Хэвлэсэн: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
-н: Keller, Kevin Lane
Хэвлэсэн: (2020)

Strategic Brand Management
-н: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Хэвлэсэн: (2008)

Wiki Brands
-н: Moffitt, Sean
Хэвлэсэн: (2011)

Essential Brand Book
-н: Ellwood Iain
Хэвлэсэн: (2000)

Product and Brand Management
-н: Panda, Tapan K.
Хэвлэсэн: (2016)

Brand Chartering Handbook : how brand organizations learn "living scripts"
-н: Macrae Chris
Хэвлэсэн: (1996)

Brand immortality
-н: Pringle, Hamish
Хэвлэсэн: (2009)

Origin of Brands
-н: Ries Al
Хэвлэсэн: (2004)

Living Brands
-н: Nadeau, Raymond A.
Хэвлэсэн: (2007)

Brand lands, hotspots, cool spaces
-н: Mikunda, Christian
Хэвлэсэн: (2004)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
-н: Keller, Kevin Lane
Хэвлэсэн: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
-н: Keller, Kevin Lane
Хэвлэсэн: (2012)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
-н: Keller, Kevin Lane
Хэвлэсэн: (2013)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
-н: Keller, Kevin Lane
Хэвлэсэн: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
-н: Keller, Kevin Lane
Хэвлэсэн: (2020)

Product Brand Management
-н: Mathur, U C
Хэвлэсэн: (2012)

Product and brand management
-н: Panda Tapan K.
Хэвлэсэн: (2016)

Building Strong Brands
-н: Aaker, David A
Хэвлэсэн: (1996)

Building Strong Brands
Хэвлэсэн: (1996)

Advanced Brand Management
-н: Temporal, Paul
Хэвлэсэн: (2010)

Lean Branding:Creating Dynamic Brands to generate conversion
-н: Busche,Laura
Хэвлэсэн: (2014)

Lean Branding:Creating Dynamic Brands to generate conversion
-н: Busche,Laura
Хэвлэсэн: (2014)