Services Marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chennai
McGraw Hill Education
2019
|
| Edition: | 7th |
| Subjects: | |
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MARC
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| 250 | |a 7th | ||
| 260 | |a Chennai |b McGraw Hill Education |c 2019 | ||
| 300 | |a xxxvi+582p, 24cm | ||
| 650 | |a Marketing; Services marketing |9 48900 | ||
| 700 | |a Bitner, Mary Jo; Gremler, Dwayne D; Pandit, Ajay | ||
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