HOW PEOPLE BUY ONLINE: The Psychology Behind Consumer Behaviour
Truly captivating and managerially a highly relevant book on the psychology of products and brand choices that consumers make in their daily lives. The chapters on perceived risk and perception are outstanding. JAGDISH N. SHETH, Charles Kellstadt Professor of Business, Emory University, Atlanta Ma...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Atlantic
2024
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| Summary: | Truly captivating and managerially a highly relevant book on the psychology of products and brand choices that consumers make in their daily lives. The chapters on perceived risk and perception are outstanding. JAGDISH N. SHETH, Charles Kellstadt Professor of Business, Emory University, Atlanta Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? |
|---|---|
| Physical Description: | xvi,258p |
| ISBN: | 9788126937158 |