Marketing Analytics For Strategic Decision-Making

"With a change in the consumer’s buying behaviour, there is a need for marketers to understand and use technology-enhanced data collection and analysis methods. Marketing Analytics has been written from a perspective to provide a complete coverage of the analytical concepts that are pertinent and im...

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Bibliographic Details

Main Author:	Maity, Moutusy; Gurazada, Pavankumar
Format:	Unknown
Language:	English
Published:	New Delhi Oxford University Press 2021
Subjects:	consumer behaviour Marketing Analytics
Online Access:	https://india.oup.com/product/marketing-analytics-9780190130862/
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