Consumer Behavior: Building Marketing Strategy

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Bibliographic Details
Main Author:	David L Mothersbaugh
Other Authors:	Del I Hawkins, Susan Bardi Kleiser, Amit Mookerjee
Format:	Book
Language:	English
Published:	Chennai McGraw Hill 2022
Edition:	14th
Subjects:	Marketing
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SVKM NMIMS Global University, School of Pharmacy & Technology Management, Dhule -