KOTLER PHILIP. (1988). MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL (6TH.). PRENTICE -HALL INTERNATIONAL; INC.
Style de citation Chicago (17e éd.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. NEW DELHI: PRENTICE -HALL INTERNATIONAL; INC, 1988.
Style de citation MLA (9e éd.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. PRENTICE -HALL INTERNATIONAL; INC, 1988.
Attention : ces citations peuvent ne pas être correctes à 100%.