APA način citiranja (7. izdanje)

AAKER DAVID A. (1991). MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. FREE PRESS.

Čikaški stil citiranja (17. izdanje)

AAKER DAVID A. MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. NEW YORK: FREE PRESS, 1991.

MLA način citiranja (9. izdanje)

AAKER DAVID A. MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. FREE PRESS, 1991.