STANTON WILLIAM. (1984). FUNDAMENTALS OF MARKETING (7TH.). MCGRAW-HILL.
Cita Chicago (17th ed.)STANTON WILLIAM. FUNDAMENTALS OF MARKETING. 7TH. AUCKLAND: MCGRAW-HILL, 1984.
Cita MLA (9th ed.)STANTON WILLIAM. FUNDAMENTALS OF MARKETING. 7TH. MCGRAW-HILL, 1984.
Atenció: Aquestes cites poden no estar 100% correctes.