Brand Experience and its Implications on Brand Equity

समान संसाधन

• Role of CRM and Brand Equity in Building Trust A Study of the Indian Private Sector Banks
  द्वारा: Mehta Jalpesh
  प्रकाशित: (2016)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  द्वारा: KELLER KEVIN LANE
  प्रकाशित: (2008)
• STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
  द्वारा: KELLER KEVIN LANE
  प्रकाशित: (2008)
• NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
  द्वारा: KAPFERER JEAN-NOEL
  प्रकाशित: (2008)
• MANAGING BRAND EQUITY
  द्वारा: AAKER DAVID
  प्रकाशित: (1991)