Style de citation APA (7e éd.)

Belch, G. E. (2004). Advertising and promotion (6.). Tata McGraw - Hill.

Style de citation Chicago (17e éd.)

Belch, George E. Advertising and Promotion. 6. New Delhi: Tata McGraw - Hill, 2004.

Style de citation MLA (9e éd.)

Belch, George E. Advertising and Promotion. 6. Tata McGraw - Hill, 2004.