GUILTINAN J P. (1997). MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (6TH.). MCGRAW-HILL.
Chicago (17e ed.) BronvermeldingGUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 6TH. NEW YORK: MCGRAW-HILL, 1997.
MLA (9e ed.) BronvermeldingGUILTINAN J P. MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS. 6TH. MCGRAW-HILL, 1997.
Let op: Deze citaties zijn niet altijd 100% accuraat.