Strategic Brand Management: Building, measuring, and managing brand equity

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Bibliographic Details
Main Author: Keller, Kevin Lane
Other Authors: Swaminathan,Vanita, Parameswaran,Ambi MG, Jacob, Isaac C
Format: Unknown
Language:English
Published: Noida Pearson 2022
Edition:5th
Series:NA
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Description
Physical Description:xxx,642p
ISBN:978-9353946135