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Strategic Brand Management: Bu...
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Strategic Brand Management: Building, measuring, and managing brand equity
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Bibliographic Details
Main Author:
Keller, Kevin Lane
Other Authors:
Swaminathan,Vanita
,
Parameswaran,Ambi MG
,
Jacob, Isaac C
Format:
Unknown
Language:
English
Published:
Noida
Pearson
2022
Edition:
5th
Series:
NA
Subjects:
Brand Management
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Other Versions (17)
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Description
Physical Description:
xxx,642p
ISBN:
978-9353946135
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