Blue Ocean Strategy: How to Create Uncontested Market Space and make the Competition Irrelevant
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
Boston, Massachesutts
Harvard Business Review Press
2015
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NMIMS Hyderabad -
| 索引号: |
658.802 KIM |
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| 复印件 | 可用 预订 |