APA način citiranja (7. izdanje)

Gerzema John. (2008). Brand Bubble: Looming Crisis in Brand Value. Jossey Bass.

Čikaški stil citiranja (17. izdanje)

Gerzema John. Brand Bubble: Looming Crisis in Brand Value. New Jersey: Jossey Bass, 2008.

MLA način citiranja (9. izdanje)

Gerzema John. Brand Bubble: Looming Crisis in Brand Value. Jossey Bass, 2008.