Cita APA (7a ed.)

Batra, R. (1996). Advertising management (5th.). Prentice Hall of India.

Cita Chicago Style (17a ed.)

Batra, Rajeev. Advertising Management. 5th. New Delhi: Prentice Hall of India, 1996.

Cita MLA (9a ed.)

Batra, Rajeev. Advertising Management. 5th. Prentice Hall of India, 1996.